I’m a creative with over 20 years of experience shaping brand identities, leading integrated campaigns, and building immersive experiences for global audiences. I’ve led multidisciplinary teams and developed creative strategies that drive business impact — from global brand relaunches and digital-first campaigns to standout activations at events like NRF, Adobe Summit, and Money 20/20. I take a hands-on approach to concept development, storytelling, and execution, creating accessible, inclusive design solutions across cultures in both English and German. Beyond the commercial space, I apply my creative skills to causes I care about. As a board member of Global H2O Germany, I help lead branding, awareness, and fundraising initiatives that bring clean drinking water to underserved communities.